Who We Are

At One of a Kind Marketing, our focus is on building business through relationships – one at a time.We provide LinkedIn training and coaching for business professionals and corporations – showing them how they can strategically leverage this social media tool to increase their online visibility and grow their professional practice or customer base.

Whether you are an accountant, lawyer, engineer, insurance professional, sales rep, senior executive, or an account manager, we specialize in providing corporate training programs that are tailed specifically for your professional practice or sales team.

Why We’re Different

If we were to sum up why we’re different it is that we specialize in one social media tool – LinkedIn – and work with clients who are serious about building their business and reaching other professionals online.

Specializing in LinkedIn

It’s hard to keep abreast of all of the social media tools – especially when features and functionality seemingly change overnight. Instead of knowing a little about each social media tool, instead, we specialize in one tool – LinkedIn - and know it inside and out.
We’ll take you through a process to help you optimize your personal and professional LinkedIn presence and then maximize it to your advantage to help you grow your professional practice or customer base. We love LinkedIn for business – and will show you why you should love it too!

Starting with the Strategy

Before you undertake an online initiative, we believe you need to start with a strategy. As a first step in a client engagement, we’ll begin having an upfront discovery discussion to determine what you and your company would like to accomplish. Then, we’ll take a look at your other marketing efforts to ensure that your activities on LinkedIn will be aligned.

Providing Different Approaches for Different Audiences

LinkedIn is a social media tool that can be used for many purposes - for personal branding, lead generation, prospecting, account management, content marketing, job searching and more.
As such, we have developed various training modules that provide a customized approach - depending on your position, industry or target audience.

Reinforcing the Training

To maximize your training dollars and to ensure you get the return on your training investment, we offer a follow-session to ensure there are no obstacles to implementing your LinkedIn action plan. Reinforcement is part of our training package.
Refresher modules are also available to keep you up to date on the numerous features that are constantly being updated on LinkedIn. Training participants are also given the option of subscribing to our monthly eNewsletter where they will be provided with tips and insights as to how to use LinkedIn.

Our Name

As our name suggests, at One of a Kind Marketing our philosophy is about reaching and engaging with customers and prospects one at a time. We believe that each business relationship is unique – and as such, the way you engage with your customers and prospects should also be personal.

Our People

Anita Windisman

Anita Windisman is the President of One of a Kind Marketing. She has over 18 years of experience in sales and marketing, with the last 14 focused in the online sector - and has worked with and for major corporations as, Quebecor World, Toronto Hydro and Royal LePage Levi Strauss Canada.

An avid blogger and Tweeter, Anita holds an MBA from the Rotman School of Management, University of Toronto and is the author of the book Business Lessons I Learned from Barbie. Why a book about Barbie? A role model for every successful modern woman, Barbie dares to dream big. She can do anything, and shows that with passion and determination you can do anything too! She is an inspiration because she has a vast network of friends and contacts alike, and loves what she does.

My Story – by Anita Windisman

Being an online marketer for the last 14 years has taught me one thing – the landscape is constantly changing. I started my digital career back in the early days of online advertising in 1997 – just a year after the very first banner ad appeared on the Wired website. I have been fortunate enough to have worked in a family business, for internet start-ups as well as for or with major corporations such as Toronto Hydro, Royal LePage, Levi Strauss Canada and Quebecor World.

Why LinkedIn?

In my career as a digital marketer and strategist, I have always been passionate about embracing new technology. On the personal side, I’m a great connector and giver who enjoys networking, meeting new people and cultivating relationships. What better way then, to combine my two great interests - networking and the internet – by training business professionals on how to use LinkedIn.

Why LinkedIn? For the past few years, I have been offering friends and work colleagues advice about how they can improve their LinkedIn profile and use it for business. One colleague I was training on LinkedIn told me that she got so much out of our sessions that I should offer it as a service. From the time she said that, to the time I booked my first LinkedIn training client was 3 weeks – proving to me that there is a need for LinkedIn training!

I now specialize in providing LinkedIn training for business professionals who seek to grow their practices or customer base using online tools. Whether you are a business professional such as an accountant, lawyer, engineer, marketer, senior executive, or if you are in a business development role, I can definitely show you how you can master LinkedIn for business success.

From Early Adopter to LinkedIn Expert

I have been a member of LinkedIn since October 23, 2003. In fact, I am member number 34,445. When you consider that there are now over 120 million registered members on LinkedIn, that most definitely puts me into the early adopter category! I’ve made it my business to learn as much about the tool and its application as possible – even as it regularly changes – and now impart that expertise to my clients.

I am now the "go-to" LinkedIn expert among my peers and clients. Just a few of the labels I have been called by colleagues and customers alike are: The LinkedIn Expert, LinkedIn Guru, The LinkedIn Lady, and The Networking Ninja, to name a few.

If you are serious about learning how to use LinkedIn to grow your professional practice or customer base, do feel free to reach out to tell me about your business development needs.